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Anthropologie Director of Marketing Operations
About the position
Anthropologie is looking for a Director of Marketing Operations. The Director of Marketing Operations is a strategic architect responsible for designing and implementing a high-performance operating model that streamlines the global Go-To-Market (GTM) process across the Anthropologie Group. This leader bridges the gap between strategy and execution, ensuring that our functional marketing, editorial, and analytics teams move with speed, clarity, and discipline. More than a project management function, this role optimizes the \"business of marketing”, improving departmental agility, managing resource allocation, and governing the end-to-end lifecycle of our campaigns. They serve as a vital partner to the CMO, ensuring that our ambitious brand storytelling is supported by world-class operational rigor. This role will be based out of Philadelphia, PA on a hybrid schedule.
Responsibilities
- GTM Operating Model & Process Design Architect and implement a unified GTM operating model that streamlines the workflow from seasonal concepting through to omni-channel execution.
- Eliminate silos and friction points between Marketing, Creative, Merchandising, and Digital teams to increase speed-to-market.
- Establish and govern standardized workflows, ensuring clear RACIs and milestone accountability across all cross-functional partners.
- Design a flexible \"fast-track\" process for reactive business needs, balancing long-term brand storytelling with short-term commercial agility.
- Marketing Technology & Infrastructure Partner with Tech and Data teams to build a marketing technology roadmap that automates manual workflows and enhances collaboration.
- Optimize and manage the toolstack (DAM, PM tools, Workflow software) to ensure it supports the marketing creative process and delivers operational transparency.
- Champion the adoption of AI and automation within the marketing workflow to drive efficiency in content production and deployment.
- Resource Planning & Budget Governance Lead marketing resource management, analyzing team capacity and talent allocation to ensure we are focused on the highest-impact work.
- Manage the Marketing and Creative budget process in partnership with Finance, ensuring visibility into spend and alignment with strategic priorities.
- Oversee agency and vendor management operations, ensuring external partners are integrated seamlessly into our internal workflows.
- Cross-Functional Influence & Communication Serve as a thought partner to the CMO on organizational design and change management initiatives.
- Lead \"Way of Working\" retrospectives, using data and feedback to continuously refine the GTM process and improve team health.
- Communicate operational health and project status to the executive team, providing clarity on delivery risks and resource constraints.
- Team & Capability Development Build and mentor a high-performing operations team that values both creative empathy and process discipline.
- Foster a culture of \"operational excellence,\" empowering teams to solve problems proactively and think about the enterprise-wide impact of their work.
Requirements
- 10–15 years of experience in marketing operations, project management, or management consulting, preferably within a retail or fashion-forward organization.
- Proven success in implementing enterprise-wide operating models or complex GTM processes in a multi-channel environment.
- Expert-level understanding of marketing workflows, creative production, and the technical infrastructure required to support modern marketing.
- Exceptional change-management skills, with the ability to influence senior leaders and creative personalities through empathy and logic.
Benefits
- URBN offers comprehensive Perks & Benefits to employees.
- Availability and eligibility to specific benefits may be subject to your location and employment status.
- Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
- For additional information visit www.urbn.com/work-with-us/benefits
