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Associate Manager, Ad Operations (Marketing Technology) - Hulu
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Job Summary:
Hulu is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team. As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, distributing audiences, implementing tags and new pixels, and maintaining proper reporting/measurement across paid and owned campaigns.This role supports numerous high profile campaigns and requires extraordinary technical and organizational skills. If you have a passion for streaming entertainment and meet the qualifications below, this role might be the perfect fit.
Primary Responsibilities:
- Manage Hulu’s day-to-day Marketing Technology platform operations, including configuration, permissions, data feeds, integrations, etc.
- Manage Hulu's site tag library and pixel implementation across media channels. Frequently audit and review tags for accuracy and sound data collection.
- Collaborate cross-functionally to enable new use cases and integrations to support business KPIs driving acquisition, viewership, and subscriber engagement and retention
- Partner with Product, Engineering, Data Science and Analytics to vet and implement solutions, collaborating to build and secure leadership approval on joint roadmaps
- Trouble-shoot discrepancies and breakage to resolve implementation issues
- Support MarTech adoption by improving internal processes, building new tech and partner POVs, and influencing Hulu’s tech stack to drive measurement and operational efficiency
- Partner closely with Marketing and Paid Media teams to improve data quality, data signals and integrations with platforms and partners
- Establish clear business and data requirements in partnership with cross-functional teams for marketing technology enhancements. Lead new S2S and CAPI integrations.
- Enhance Hulu’s attribution models to optimize cross-channel measurement across digital, CTV, and linear marketing efforts
- Document all incoming and outgoing campaigns, audiences, and pixel requests. Support campaign trafficking and audience distribution for media launch.
- Implement end-to-end campaign tracking, tagging, and trafficking to ensure proper measurement of key media performance indicators
- Lead team’s data governance and ensure all marketing solutions comply with data privacy laws. Partner closely with InfoSec, Legal, Compliance and other LOBs.
Basic Qualifications:
- Minimum of 3 years of relevant work experience in Ad Operations
- Knowledge of attribution modeling, data pipelines, and media measurement
- Expertise in marketing platforms such as Tealium, Google Tag Manager, AppsFlyer, Kochava, Adobe Analytics, Google Analytics, LiveRamp
- Experience working across Google tech stack and key media partners including Meta, Snap, TikTok, YouTube
- An understanding of acquisition strategy, media metrics and direct-to-consumer and/or subscription-based businesses
- Experience working with data visualization tools (i.e. Tableau, Looker)
- Strong communication and presentation skills
- Ability to prioritize and juggle multiple projects in a dynamic environment
- Flexibility, proactiveness and collaborative team player mentality
Preferred Qualifications:
- Experience with JS, HTML, S2S and CAPI Integrations
- Strong understanding of GDPR, CCPA and their impact on media buying
- Entertainment industry experience
- Media agency experience
Required Education:
- BA or BS degree or equivalent work experience.
The hiring range for this position in Burbank, CA is $79,400 to $106,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
