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CPW Analyst I, Consumer Insights
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Analyst I, Consumer Insights, International (BHT/PRIMARY)
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell. How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com
General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people. With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services.For more details check out https://www.generalmills.co.in
The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action. We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
CMI in General Mills India Center is a part of General Mills Strategy and Growth Organization, working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics central organizations, to deliver insights and analytics across all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle).
We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
We are looking for an Analyst I to support our in-house primary research capability across primary research and brand, and health tracking studies. The ideal candidate is passionate about using data to tell compelling stories, understands stakeholder needs, and is eager to translate business questions into strategic insights. This role requires a strong grasp of research fundamentals, the ability to manage global projects with attention to detail, and a collaborative mindset. The Analyst I will work cross-functionally and build credibility as a dependable insights partner across teams.
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Key Accountabilities | ||
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Brand Health Tracking · Assist in the coordination and execution of brand health tracking studies across markets or categories, ensuring timely data delivery and adherence to process. · Conduct initial data checks for completeness, accuracy, and format alignment. Support in cleaning and preparing datasets for analysis and dashboard. · Work with the visualization expert to format and load data into dashboards. Help review charts, templates, and automated outputs for correctness. · Perform descriptive analysis of brand metrics such as awareness, consideration, usage, and equity. Flag anomalies or trends for deeper investigation. · Help compile and format presentation decks and reports by populating charts, visuals, and preliminary insights. · Liaise with internal teams (market, visualization) to collect inputs, clarify data needs, or respond to ad hoc information requests under guidance!
Primary Research · Strong knowledge of quantitative research methods like Concept test, product test, brand tracking, Ad testing · Responsible for designing questionnaires which answer key research objectives and programming these surveys on DIY platforms. · Apply statistical techniques where appropriate to enhance the analysis output. · Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence. · Experience in statistical models like Max-diff/ Turf/ Pricing methodologies
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Minimum Qualifications | ||
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· 2-4 years of relevant market research experience including experience in client management, questionnaire design, data analysis and reporting · Solid understanding of brand health frameworks and tracking methodologies · Proven ability to turn data into stories that drive business action. · Confident presenter and communicator, capable of influencing decisions at multiple levels · Master’s degree or MBA with specialization in Marketing or Market research · Must have strong written and verbal communication skills to effectively interact with stakeholders and team members. · Should have experience in quantitative research, and brand health tracking, either at a brand side or agency side · Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills.
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Preferred Qualifications | ||
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- Worked on multi country brand health tracking study
- Worked at leading market research agency like Kantar or Ipsos
- Has experience working with cross-functional teams
- Experience on working with CPG industry and global markets will be an added advantage
ADDITIONAL DETAILS
- Work Location à Mumbai, India
- Shift timings à 11am to 8pm
- Hybrid/ In-office à Hybrid
- Role reports to à Manager, Consumer Insights
