Customer Executive

Accountabilities Scope of work

  • Sales Volume

To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

  • Volume target for the month

  • YAGO (Year Ago) for the month

  • AOP percentage growth for the month

  • Distributor wise target for the month


  • Market Execution

Ensure all the Racks/Visi/Product placement against according to the market execution plan

Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets


  • Outlet Addition in the territory

To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

  • Key outlets additions

  • Visi placement

  • New accounts opened


  • Distributor Handling

Review & ensure distributor stock against norms by conducting Physical Verification

Timely review Distributor systems & stock and resolve issues in the market (if any)


  • Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

Also monitoring PSR attrition

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