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Freelance Analyst | Dubai, UAE
Freelance Analyst Description Position at Weber Shandwick About Weber Shandwick Who are we? Weber Shandwick is one of the world's leading PR and communications agencies, with a presence in 115 cities across six continents, including 13 in the Middle East. We've been voted PRWeek Global Best Agency in Middle East (2020), PRCA MENA Large Consultancy of the Year (2022, 2021) and PRCA MENA Digital Team of the Year (2022, 2021, 2020). In addition, we've been certified as a Great Place to Work® UAE Turkey (2022). Our team comprises social media experts, digital specialists, creatives, strategists, analysts and PR professionals who believe in the power of collaboration to deliver high-value, high-impact communications and business solutions for our clients. By welcoming outstanding and diverse talents to our team, we complement our sector expertise with specialisms such as content, content production, creative design, creative technology, digital platforms, influencer marketing, integrated media, media relations, social strategy and engagement, strategic planning, and video productions. What's happening? An amazing opportunity: join a highly creative, multi-disciplined global communications agency and network. What this means: the chance to work on some of the best brands in the world, the ability to draw on all the resources of a top global networked agency, and the chance to work in an entrepreneurial environment. We are evolving and growing our strategy and analytics function in MENAT as part of our network of 85+ strategists and 150+ analysts worldwide. We are looking for Planner/Strategist at Manager Level to join out MENAT region team based in UAE. This is an exciting time to be part of shaping our strategy and intelligence offer. You will work with some of the world's biggest brands to unlock the power of earned and add value to culture and communities. Who do we need? We are looking for a freelance Analyst to analyse data from multiple sources to navigate exciting client challenges. You will work hand in hand with our Strategy Director and Analytics Manager to develop data and analytics to help us solve fascinating briefs and inform the strategic direction for current clients and new business. What will you be doing? • Working with the world's biggest and award-winning brands in consumer lifestyle, FMCG, automotive, finance, technology, Government and more • Collecting and interpreting data from a range of analytics tools. These will include but not be exhaustive of: • Audience profiles including attitudes, values, behaviours and size of opportunity • Analysing earned media and social media conversations to track volume, topics, and sentiment to form conclusions • Market and industry data analysis • Trends and cultural insights • Emerging trends through artificial intelligence • Working alongside a network of Weber Shandwick strategists and analysts globally • Analysing results, identifying patterns and forming conclusions to inform strategy and creative • Reporting and presenting the results back in PowerPoint to the relevant members of the business and to clients • Collaborating with client teams to connect analytics to creative campaigns and output • Supporting and training other team members to use insight tools effectively What do you need to apply for this role? • 4+ years of experience • Professional level English and Arabic • Experience of the following tools will be of benefit: • YouGov Profiles or similar audience profiling tools such as GWI • Talkwalker or similar social listening tools • Analysing market data • High level of problem-solving skills and accuracy and attention to detail • Ability to handle multiple projects and deadlines • Experience in a PR, creative or media agency would be of benefit Who should I get in touch with? If this sounds like a role where you can showcase your talents, we'd love to hear from you! Please share your CV via email with [email protected] and let us know why you want to #workwithweber.
