Growth Marketing Manager, Paid Social | Thumbtack | Remote US

<div class="content-intro"> <p>A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That’s why we’re building the only app homeowners need to effortlessly manage their homes — knowing what to do, when to do it, and who to hire. With <a href="https://himalayas.app/companies/thumbtack" rel="nofollow noopener" target="_blank">Thumbtack</a>, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right.</p> <p>We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.</p> <p>At Thumbtack, we’re creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.</p> <h3>Thumbtack by the Numbers</h3> <ul> <li>Available nationwide in every U.S. county</li> <li>80 million projects started on Thumbtack</li> <li>10 million 5-star reviews and counting</li> <li>Pros earn billions on our platform</li> <li>1000+ employees</li> <li>$3.2 billion valuation (June, 2021)</li> </ul> </div> <h3>About the Team</h3> <p>We’re a team of strategic marketers focused on attracting, acquiring, and engaging with customers across their homeownership journey, all while building an enduring brand. We work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.</p> <h3>About the Role</h3> <p>We are looking for a growth marketer that has deep expertise in social marketing and experience working across multiple digital marketing functions, especially within the performance marketing landscape – Paid social platforms like Meta, Tiktok, Pinterest etc, Organic social, Influencer Marketing, Mobile App Install etc. The ideal candidate is energetic and a self-starter willing to dig in and support other channel managers to maximize their potential. They can hit the ground running and work effectively with little oversight. They help their team prioritize and manage their own work, clearly tying it to the goals of the larger team, and the business as a whole.</p> <h4><strong>Responsibilities</strong></h4> <ul> <li>Optimize scale Thumbtack’s social strategy, identifying new opportunities for customer growth.</li> <li>Transform customer and performance data into actionable insights that inform our experimentation roadmap.</li> <li>Own day-to-day management and optimizations – bid budget management, target audience development refinement, creative iteration, reporting and measurement.</li> <li>Audit and provide improvements to existing tech stack for Meta and Tiktok</li> <li>Work closely with other channel managers and data science partners to understand the performance of campaigns and tests.</li> <li>Partner with cross-functional martech eng and analytics teams to build automation and scalable tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting).</li> <li>Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs</li> <li>Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data</li> <li>Own reporting and communication of progress towards performance targets</li> <li>Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.</li> </ul> <h4><strong>What you’ll need</strong></h4> <p><em>If you don’t think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we’re looking for someone excited to join the team.</em></p> <p>Education<strong>:</strong> BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred.</p> <h3>Experience and Motivation</h3> <ul> <li>5-7 years of experience managing, scaling overseeing performance and media marketing channels like Meta (FB and Instagram), Tiktok, Pinterest, Influencer Marketing</li> <li>High attention to detail and the ability to set and hit aggressive project deadlines</li> <li>Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team</li> <li>Clear, concise communication style and comfort working with a diverse group of people</li> <li>Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups) and experience running incrementality tests.</li> <li>Experience handling upwards of $XXM yearly program budgets</li> </ul> <h3>Bonus points if you have</h3> <ul> <li>Experience with scaling Tiktok Pinterest to $XXM in annualised spend</li> <li>Experience in a marketplace company and/or high-growth startup</li> <li>Experience testing new channels from scratch</li> <li>Experience with other digital marketing channels</li> </ul> <p>Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.* Learn more about our virtual-first working model <a href="https://careers.thumbtack.com/virtual-first" rel="nofollow noopener" target="_blank">here</a>.</p> <p>For candidates living in San Francisco / Bay Area, New York City, or Seattle metros, the expected salary range for the role is currently $136,000 – $176,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.</p> <div>For candidates living in all other US locations, the expected salary range for this role is currently $115,600 – $149,600. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.</div> <div class="content-conclusion"> <h3>Benefits Perks</h3> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border="0"> <li style="font-weight: 400">Virtual-first working model coupled with in-person events</li> <li style="font-weight: 400">20 company-wide holidays including a week-long end-of-year company shutdown</li> <li data-stringify-indent="0" data-stringify-border="0">Library (optional use collaboration connection hub)in San Francisco</li> <li style="font-weight: 400">WiFi reimbursements</li> <li style="font-weight: 400">Cell phone reimbursements (North America)</li> <li style="font-weight: 400">Employee Assistance Program for mental health and well-being</li> </ul> <h3>Learn More About Us</h3> <ul> <li><a href="https://medium.com/life-thumbtack" rel="nofollow noopener" target="_blank">Life @ </a>Thumbtack Blog</li> <li style="font-weight: 400"><a href="https://www.youtube.com/watch?v=vkdNjVKtpB4" rel="nofollow noopener" target="_blank">How </a><a href="https://himalayas.app/companies/thumbtack" rel="nofollow noopener" target="_blank">Thumbtack</a> is embracing virtual work</li> <li style="font-weight: 400"><a href="https://www.linkedin.com/company/thumbtack-inc." rel="nofollow noopener" target="_blank">Follow us on LinkedIn </a></li> <li style="font-weight: 400"><a href="https://www.youtube.com/watch?v=khIN2FCdfnMlist=PLPz1npTzydS577c1B-vduYBWoF0cRPKMv" rel="nofollow noopener" target="_blank">Meet the pros who inspire us</a></li> </ul> <p>Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.</p> <p>Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: <a href="mailto:recruitingops@thumbtack.com">recruitingops@thumbtack.com</a>.</p> <p>If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at <a href="https://www.thumbtack.com/privacy/" rel="nofollow noopener" target="_blank">https://www.thumbtack.com/privacy/</a> .</p> </div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...