Head of Lead Generation

HEAD OF LEAD GENERATION Company: BJK University Reports to: Marketing Director (Bashar) Type: Full-time | Base + Performance | Remote MISSION: Build and own scalable and repeatable lead-generation engines that produce cash. This is not a brand role.This is not a content role.This is not a director role. This is an operator seat for someone who wants ownership, responsibility and upside. WHAT YOU’ll OWN: • Lead generation results (not activity) • Multiple lead engines (chosen, built, scaled) • Lead volume, quality, and arenaflex • Marketing → sales handoff • Throughput: impressions → leads → calls → closes → cash • Systems, documentation, and execution • Accountability of anyone supporting lead gen You do not wait for approval to execute. You move fast and make data-driven decisions. WHO THIS ROLE IS FOR (NON-NEGOTIABLE): You are: • Ambitious Individual with big personal goals • A workhorse, you enjoy long sprints when the mission matters • A hands-on operator with creative instincts • A doer, not a delegator • Coachable and obsessed with learning • Comfortable being measured by numbers and cash • Confident enough to push back respectfully on a strong-willed CEO • Mature enough to lead others without ego • All-in and fully committed (this is not a side hustle) If you want balance, safety, or approval, this is not for you. MUST-HAVE EXPERIENCE & SKILLS; • Has personally grown lead flow for high-ticket info / coaching / service offers • Thinks in funnels and systems, not posts • Can define and articulate the ideal customer clearly • Data-driven: tracks leads, CPL, conversion, cash • Independent executor: no hand-holding • Lean operator: simplicity over tools and headcount • Comfortable with pressure and accountability • Revenue-first mindset • Can lead & manage a team WHAT WILL DISQUALIFY YOU IMMEDIATELY: • Wants work/life balance • Needs step-by-step direction • Obsessed with vanity metrics • Talks strategy without execution • Afraid of numbers or accountability • Wants to “experiment endlessly” • Needs praise or reassurance • Can’t handle direct feedback • “Yes-man” and needs hand-holding & constant direction WHAT SUCCESS LOOKS LIKE:Days 1–30: You deliver: • Audit of all historical lead sources • Bashar IG declared a protected asset, not a growth engine • Clear ICP, core offer, and consistent message • Simple throughput dashboard live • Clear daily/weekly volume targets • Daily execution rhythm in place • One primary lead engine LIVE without Bashar’s execution involvement Days 31–60: You deliver: • Primary engine producing consistent, qualified leads • Clear understanding of CPL, lead quality, and conversion • Active sales feedback loop • $10,000+ in new cash generated from the new engine • One secondary engine identified Days 61–90: You deliver: • Predictable, consistent lead flow • Marketing team operating without Bashar • Marketing core systems & processes documented • $100,000+ in new cash generated from the new engine • Clear 90-day scale plan built (including second channel) COMPENSATION: • Base (location-based): • USA: $48K–$60K • Abroad: $24K–$36K • Upside: 5%–12% of net new cash generated • No cap on income. HOW TO APPLY: Email (or message on Indeed) a short video covering: • Your name, where you live • A lead-gen project you personally built and/or operated and its results before/after you got involved • A time you pushed back on a superior • Why you want a performance-based role • Your 3-5 year goal Pay: $36,000.00 - $100,000.00 per year Work Location: Remote Apply tot his job

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...