Instagram Ads Manager — Premium Wine Club | $250 + Commission Per Signup

In a tasting room, there's someone whose job is to pour the wine, tell the story, and sign up new members. We need that person — but on Instagram.

We're LXV Wine Club, Paso Robles. The only culinary wine club — every shipment pairs wines with custom spice blends and chef-crafted recipes built around three rituals: a solo indulgence, a date night, and a meal with friends. We have 2,000+ active members. We've never run paid ads. We're ready to start.

The goal: New club member signups. That's the only metric that matters.

Landing page:

Compensation:

— $250 setup fee (ad account, creative, lookalike audiences, campaign launch)

— $25 commission per new club signup using code RITUAL26

— Ad spend: $500–$1,000 (paid by us, separate from your fee)

The better you perform, the more you make.

What you need to know about us:

— 4-bottle membership: $314/shipment. 8-bottle: $554. Ships twice a year, nationally.

— Member lifetime value is ~$942. Two new members covers your setup fee. Everything after that is commission.

— We have no direct online competitor. Local Paso wine clubs are our main competition — but we want to reach people who have no plans of visiting Paso Robles. Someone in Chicago, Atlanta, Denver who would love this experience at home.

— Accolades: Wine Enthusiast Future 40, Decanter Red Wine of the Vintage, Somm's Journal 98-98-97-96, Jeb Dunnuck 99 pts.

What you'll have to work with:

— A live, conversion-ready landing page

— A 5–8 minute team video (winemakers walking through four wines and spice pairings)

— A separate Chef Rachel video (recipe pairings and cooking)

— Photography (product, team, vineyard)

— A 2,000+ member email list ready to export for Meta lookalike audiences

— A full brand brief with messaging, voice guidelines, and product details

What you'll do:

— Set up and manage our Instagram ad account (building from scratch)

— Build lookalike audiences from our member list

— Cut 15–30 second clips from our videos for Reels and Stories

— Create ad creative (video clips + static) and write copy

— Test audiences: home cooks, food lovers, premium subscription buyers, wine enthusiasts, gift givers

— Identify and reach out to 5–10 food/wine micro-influencers for product-for-post partnerships

— Report weekly on performance and optimize

What makes us different (this is your core message):

Other wine clubs send bottles and a tasting note. We send four wines, two custom spice blends, and six chef-crafted recipes — built around three rituals: one for yourself, one for a date, one for the table with friends. It's not a delivery. It's an evening.

Platform: Instagram only

Timeline: Campaign live within 1 week of hire. Run 2–4 weeks.

To apply:

One paid social campaign you ran — what you spent, who you targeted, and what it returned

Look at our landing page. In 2–3 sentences: who would you target and what would the first ad look like?

Your recommended split of our $500–$1,000 ad spend across audiences and formats

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