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Instagram Ads Manager — Premium Wine Club | $250 + Commission Per Signup
In a tasting room, there's someone whose job is to pour the wine, tell the story, and sign up new members. We need that person — but on Instagram.
We're LXV Wine Club, Paso Robles. The only culinary wine club — every shipment pairs wines with custom spice blends and chef-crafted recipes built around three rituals: a solo indulgence, a date night, and a meal with friends. We have 2,000+ active members. We've never run paid ads. We're ready to start.
The goal: New club member signups. That's the only metric that matters.
Landing page:
Compensation:
— $250 setup fee (ad account, creative, lookalike audiences, campaign launch)
— $25 commission per new club signup using code RITUAL26
— Ad spend: $500–$1,000 (paid by us, separate from your fee)
The better you perform, the more you make.
What you need to know about us:
— 4-bottle membership: $314/shipment. 8-bottle: $554. Ships twice a year, nationally.
— Member lifetime value is ~$942. Two new members covers your setup fee. Everything after that is commission.
— We have no direct online competitor. Local Paso wine clubs are our main competition — but we want to reach people who have no plans of visiting Paso Robles. Someone in Chicago, Atlanta, Denver who would love this experience at home.
— Accolades: Wine Enthusiast Future 40, Decanter Red Wine of the Vintage, Somm's Journal 98-98-97-96, Jeb Dunnuck 99 pts.
What you'll have to work with:
— A live, conversion-ready landing page
— A 5–8 minute team video (winemakers walking through four wines and spice pairings)
— A separate Chef Rachel video (recipe pairings and cooking)
— Photography (product, team, vineyard)
— A 2,000+ member email list ready to export for Meta lookalike audiences
— A full brand brief with messaging, voice guidelines, and product details
What you'll do:
— Set up and manage our Instagram ad account (building from scratch)
— Build lookalike audiences from our member list
— Cut 15–30 second clips from our videos for Reels and Stories
— Create ad creative (video clips + static) and write copy
— Test audiences: home cooks, food lovers, premium subscription buyers, wine enthusiasts, gift givers
— Identify and reach out to 5–10 food/wine micro-influencers for product-for-post partnerships
— Report weekly on performance and optimize
What makes us different (this is your core message):
Other wine clubs send bottles and a tasting note. We send four wines, two custom spice blends, and six chef-crafted recipes — built around three rituals: one for yourself, one for a date, one for the table with friends. It's not a delivery. It's an evening.
Platform: Instagram only
Timeline: Campaign live within 1 week of hire. Run 2–4 weeks.
To apply:
One paid social campaign you ran — what you spent, who you targeted, and what it returned
Look at our landing page. In 2–3 sentences: who would you target and what would the first ad look like?
Your recommended split of our $500–$1,000 ad spend across audiences and formats