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Instagram Manager
We are looking for a Social Media Manager to support the growth of a beauty brand in the press-on nail industry. The ideal candidate understands Instagram strategy, SEO-driven captions, analytics, and hashtag research.
This role focuses on executing a structured content plan and improving performance through data insights.
You will help ensure content is posted consistently, optimized for discovery, and aligned with brand goals.
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Responsibilities
• Write SEO-focused Instagram captions designed to improve reach and discovery
• Research and implement high-converting hashtags relevant to each post
• Schedule posts according to the provided content calendar
• Monitor Instagram analytics and provide insights on performance
• Identify patterns in engagement, reach, and saves to improve future content
• Provide feedback on created content to ensure it aligns with best practices
• Recommend improvements based on data and current Instagram trends
• Maintain consistent posting according to schedule
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Requirements
• Proven experience managing Instagram accounts for brands
• Strong understanding of Instagram SEO and caption optimization
• Experience using Instagram analytics to guide content strategy
• Ability to research and implement effective hashtags
• Experience scheduling posts through Instagram or Meta Business Suite
• Strong communication and attention to detail
Experience in beauty, fashion, or lifestyle brands is preferred.
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Deliverables
• SEO-optimized captions for scheduled posts
• Hashtag research for each post
• Scheduled posts according to content calendar
• Monthly analytics feedback and recommendations
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Ideal Candidate
You are someone who:
• Understands how Instagram discovery works
• Uses analytics to make content decisions
• Can identify what content performs best and explain why
• Is proactive in suggesting improvements
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To Apply
Please include:
1. Instagram accounts you currently manage or have managed
2. Examples of captions you have written
3. A brief explanation of your hashtag research process