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Lead Generation Specialist- Boston Boston, Massachusetts
Lead Generation Specialist - Unilever Food Solutions Location: Remote – Boston, MA Who We Are Unilever Food Solutions (UFS) is the €3bn+ food service division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 72 countries. UFS prides itself on creating value for its customers through culinary solutions and improving the food experience for everyone from distributors and operators to diners and consumers. UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our global ambition is to reach 3 million operators by 2030 via an online & off-line contact strategy. Within the US, the focus of UFS Customer Development and Marketing is to engage with customers in unique and specific ways to generate demand for our professional brands and create long term value for our partners. Pay Pay range: $58,700 to $86,280. Bonus Bonus eligible. Long-Term Incentive (LTI) LTI eligible. Benefits Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Job Purpose As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market and as fundamental efforts to ensure your success you will: • Help shorten the sales cycle by creating new contacts with targeted restaurants and non-commercial accounts with the intent to bring new culinary inspiration to their menus. • Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations. • Follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns. • Create Penetration playbook, build basket affinities for Citadel. • Conduct analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers. • Utilize Salesforce, Firefly to better arenaflex non-comm commercial operator leads in Education and Entertainment channels. Connect with and secure new meetings with key stakeholders. • Support the unique Operator Group in your market by helping design action and engagement plans with TDMs (example: NYC / Deli). • Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%. • Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnerships. • Conduct F2F and Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes. Use relevant selling stories to help deliver the revenue savings and or efficiency improvements from UFS solutions. • Build & Nurture relationships with key Trade Partners and local Distributor Sales Rep’s. • Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management. • It is an exciting role and a great development opportunity for an ambitious and motivated individual. • It’s a role where the right individual can really make a difference. Essential Qualifications • 2-3 years of working experience preferably in the Food service Industryli> • Proven track record in… Apply tot his job
