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Marketing Analytics Lead (Remote)
About the position This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Analytics Manager - REMOTE. In this role, you will lead a team of data scientists who provide critical support to the Brand Marketing Organization. You will leverage advanced analysis and measurement techniques to influence strategies and operational processes, significantly impacting how marketing decisions are made. Collaborating with various teams, you'll play a key role in demystifying marketing efforts and enhancing the overall user experience. Your leadership will ensure that the team stays at the forefront of data-driven marketing insights, all while working in a flexible, remote environment. Responsibilities • Manage a team of data scientists, mentoring and guiding their technical development. • Collaborate with marketing teams to devise strategies for customer acquisition and brand growth. • Refine measurement methodologies for upper-funnel channels to validate the effectiveness of brand media. • Integrate Brand Media inputs into Media Mix Models and attribution logic. • Synthesize analytical findings into actionable recommendations for executives. • Elevate team capabilities by introducing external insights and advanced analytical tools. • Adapt tasks as necessary based on evolving business needs and objectives. Requirements • 6+ years of experience in data science/analytics or a quantitative marketing role, focusing on Marketing Mix Models. • Proven leadership in managing Analytics or Data Science teams. • Mastery of SQL, preferably with BigQuery experience, and proficiency in R/Python. • Experience with open source MMM packages and data visualization tools like Looker. • Ability to review code and troubleshoot data pipelines while ensuring statistical integrity. • Deep understanding of brand marketing theory, focusing on Above the Line, Influencer, and Paid Social strategies. • Knowledge of measurement techniques including CLV, MMM, and experimental design. • Strong ability to distill complex problems into concise, actionable narratives. Benefits • Flexible remote work environment. • Equity package and annual performance bonus. • Comprehensive benefits package supporting you and your family. • Opportunities for professional development and continuous learning. • Culture that values diversity, equity, and inclusion. Apply tot his job
