Merchandise Specialist

<p><strong>Location:</strong> Amritsar, Punjab <strong>Sector:</strong> FMCG (Food & Beverage / Personal Care / Home Care)</p><p><strong>The Challenge</strong></p><p>In the fast-paced world of FMCG, availability is everything. As our <strong>Merchandising Team Lead</strong>, you will be responsible for ensuring our products are "First Seen, First Bought" across Amritsar’s key retail touchpoints—from modern trade outlets in Ranjit Avenue to high-frequency kirana networks. You will lead a field team to dominate the shelf, manage stock freshness, and execute lightning-fast schemes.</p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Planogram Execution:</strong> Ensure 100% compliance with secondary displays, floor stacks, and eye-level shelf placement (Share of Shelf).</li><li><strong>Expiry & FIFO Management:</strong> Lead the team in strict First-In-First-Out (FIFO) protocols to minimize damages and market returns.</li><li><strong>Team Deployment:</strong> Route planning for a team of 10+ merchandisers to cover maximum outlets daily with high efficiency.</li><li><strong>Competitor Tracking:</strong> Provide real-time feedback on competitor pricing, new launches, and "Free-with-Purchase" schemes in the local market.</li><li><strong>Relationship Management:</strong> Build strong rapport with Store Managers and Distributors to secure premium display real estate.</li><li><strong>Data Reporting:</strong> Use SFA (Sales Force Automation) tools to report stock-outs, display compliance, and off-take patterns.</li></ul><p><strong>Required Skills & Experience</strong></p><ul><li><strong>Experience:</strong> 5+ years in FMCG Merchandising or Sales, with at least 2 years leading a field team.</li><li><strong>Local Knowledge:</strong> Deep familiarity with Amritsar’s geography (e.g., Putlighar, Lawrence Road, Chheharta) and its wholesale/retail hubs.</li><li><strong>The "Hustle":</strong> Ability to work on-field 80% of the time, rain or shine.</li><li><strong>Analytical Skills:</strong> Ability to calculate "Days of Inventory" and "Category Growth" on the fly.</li><li><strong>Communication:</strong> Strong command of Punjabi and Hindi to manage ground-level staff and local shop owners.</li></ul><p><strong>The FMCG Visual Strategy</strong></p><p>In this role, your team will be judged on how they manage the <strong>"Golden Zone"</strong> of the retail shelf.</p><p><strong>Why Join Our Amritsar Cluster?</strong></p><ul><li><strong>Local Impact:</strong> Lead the growth of a household brand in your home city.</li><li><strong>Incentives:</strong> Performance-linked bonuses based on "Share of Shelf" and "Zero-Expiry" targets.</li><li><strong>Career Path:</strong> High performers are fast-tracked to Area Sales Manager (ASM) roles.</li></ul><p><br></p>

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