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Off Amazon Growth Manager
<strong>Experience</strong>: 4.00 + years<br><br><strong>Salary</strong>: Confidential (based on experience)<br><br><strong>Expected Notice Period</strong>: 30 Days<br><br><strong>Shift</strong>: (GMT+05:30) Asia/Kolkata (IST)<br><br><strong>Opportunity Type</strong>: Remote<br><br><strong>Placement Type</strong>: Full Time Permanent position(Payroll and Compliance to be managed by: A veteran-owned company specializing in durable, high-quality coffee gear for camping and home,)<br><br><strong>(*Note: This is a requirement for one of Uplers' client - A veteran-owned company specializing in durable, high-quality coffee gear for camping and home,)<br><br><strong>What do you need for this opportunity?<br><br><strong>Must have skills required:<br><br></strong>Analytics, Forecasting, Advanced Google Ads, CAC, Klaviyo, Meta Ads, TACOS and LTV optimization, CRO, Marketing Automation<br><br><strong>A veteran-owned company specializing in durable, high-quality coffee gear for camping and home, is Looking for:</strong> <br><br></strong></strong><strong>Mission - Off Amazon Growth Manager<br><br></strong>Build and scale profitable <strong>off-Amazon growth engines to reach 10% of Amazon sales</strong> by driving incremental <strong>D2C revenue, customer lifetime value, and brand equity</strong>. Own the strategy and execution across <strong>Google Ads, Paid Social Media, and Email Marketing</strong>, while continuously opening new off-Amazon acquisition channels.<br><br><strong>Outcomes:<br><br></strong><ul><li>Grow Website revenue >20% by each quarter (compared to the same quarter) while maintaining contribution margin targets.</li><li>Drive incremental revenue primarily through off-Amazon paid</li><li>Prioritize scalable growth initiatives over one-time spikes in sales</li><li>Ensure growth does not come at the cost of retention, brand equity, or customer experience</li><li>Continuously identify underperforming spend and reallocate budget toward higher-return opportunities</li><li>Strategize and scale social commerce to account for >10% of total website sales.</li><li>Own the end-to-end paid social roadmap across Meta and hit revenue contribution targets</li><li>Prioritize high-intent prospecting to ensure social spend drives new customer acquisition rather than just retargeting existing traffic</li><li>Balance aggressive scaling WITH_REPLACED strict contribution margin guards to ensure social growth remains profitable.</li><li>Capture and convert high-intent demand to accelerate profitable D2C growth through Google Ads by maintaining the TACOS around 11%</li><li>Drive incremental revenue by dominating Google Search, Shopping, and Performance Max channels to capture existing market demand</li><li>Maintain strict alignment between search spend and contribution margin targets to ensure every click is a profitable investment</li><li>Continuously harvest search insights to inform product positioning and identify untapped off-Amazon market opportunities</li><li>Increase Customer Lifetime Value (CLV) by 20% through Email Marketing</li><li>Own the strategy for Email and SMS to drive a significant percentage of repeat revenue through personalized lifecycle flows</li><li>Continuously segment the database to identify at-risk customers and reallocate promotional efforts toward high-LTV segments</li><li>Update & deliver weekly/monthly profitability and performance report to Director of E-commerce<br><br><br></li></ul><strong>COMPETENCIES:<br><br></strong><ul><li>Deliver Results. Able to focus on the priority and key inputs and deliver them WITH_REPLACED the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.</li><li>Ownership. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, not just their own responsibilities. They never say “that’s not my job.”</li><li>Winning Matters. Possesses the innate mindset that winning matters. Hates to lose.</li><li>Efficiency. Able to produce significant output WITH_REPLACED minimal wasted effort</li><li>Honesty/Integrity. Does not cut corners ethically. Speaks plainly and truthfully. Is able to be trusted to to labor toward vision without supervision. </li><li>Follow Through on Commitments. Lives up to verbal and written agreements, regardless of the personal cost.</li><li>Analytical. Can make meaning from data. Not afraid to deep-dive. </li><li>Work-Ethic: Anything worth doing is hard & requires grit. Able to discipline oneself & work to solve problems and finish hard tasks. <br><br><br></li></ul><strong>ELIGIBILITY:<br><br></strong><ul><li>Fluent in English (written and spoken)</li><li>Undergraduate degree in Marketing, Finance, Engineering, Analytics, or related field</li><li>4+ years experience in off-Amazon growth roles WITH_REPLACED hands-on execution</li><li>Advanced experience WITH_REPLACED Google Ads & Paid Social (Meta)</li><li>Email marketing (Klaviyo or equivalent)</li><li>Proven track record of owning revenue growth and CAC efficiency</li><li>Experience working WITH_REPLACED US-based D2C brands is a strong plus<br><br><br></li></ul><strong>EMPLOYMENT TYPE:<br><br></strong><ul><li> Full-time, remote, employment</li><li> Hours: The right person does not need to be given work hours however they will need to be available between 8:00pm-10:30pm IST to coordinate WITH_REPLACED California.<br><br><br></li></ul><strong>How to apply for this opportunity?<br><br></strong><ul><li>Step 1: Click On Apply! And Register or Login on our portal.</li><li>Step 2: Complete the Screening Form & Upload updated Resume</li><li>Step 3: Increase your chances to get shortlisted & meet the client for the Interview!<br><br><br></li></ul><strong>About Uplers:<br><br></strong>Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.<br><br>(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).<br><br>So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
