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Online Fitness, Nutrition & Mindset Coach for Ambitious Moms (Remote)
FITMAMA COACHING Full-Time | Remote | Performance-Based
Who We Are
We help ambitious mothers who've lost themselves in motherhood reclaim their body, their identity, and their power.
This isn't a meal plan company or a workout app. We do identity-level transformation work with moms who are done starting over and ready to become the woman their family actually needs them to be.
Day-to-day that looks like:
- Done-for-you meal planning built around culturally familiar foods our clients actually eat — not generic "clean eating" templates
- Strength training programs for home, garage, or commercial gyms
- Realistic routines built around kids' sports, school drop-offs, partner schedules, and the mental load of running a household
- A tight community of 70+ moms (and growing rapidly) who hold each other accountable through the chaos of motherhood
A large portion of our clients come from Filipino and other tight-knit family cultures. Our founder Jasmin is a mom of 2 who built this brand from her own cultural experience, and several of our coaches share that background.
Our clients aren't just navigating weight loss — they're navigating motherhood, cultural expectations around food and family, generational guilt, and the pressure to put everyone else first. Familiarity with these dynamics is a big plus in this role, but not required.
The Role
We're hiring 1–2 coaches to own a roster of 45–60 moms AND build their own audience through content.
This is a coaching + content role. You coach at a high level, you show up on camera, and you create simple, consistent content on Instagram that educates and attracts moms who need this work. We handle the sales calls and enrollment. You focus on transformation and education.
The moms you'll coach are juggling careers, kids, marriages, and family obligations — often while carrying cultural pressure to never complain about it. Your job is to help them build a version of health that fits inside that reality, not outside of it.
You'll be supported by:
- Founders in group chats alongside you and your clients (3:1 support)
- Weekly group training and Q&A calls that reduce your 1:1 load
- 2 Client Success Managers who handle logistics and basic questions so you can focus on coaching
What You'll Actually Do
Coaching
- Run efficient weekly 1:1 coaching calls (15–20 minutes per client after initial onboarding)
- Lead structured onboarding calls for new clients using our 4-call framework (we train you on this)
- Review food logs and adjust macros using our frameworks — including culturally specific dishes, not just chicken and rice
- Customize training plans based on each mom's setup, schedule, and season of motherhood
- Help moms build weekly routines that survive real life — sick kids, late meetings, family obligations
- Respond to client messages and check-ins within 24 hours (with CSM support)
Content
- Post consistent content (stories, reels, carousels) that:
- Educates moms on how to make their health and fitness a lifestyle — not another thing on their to-do list
- Shows your own training and nutrition
- Shares client wins and the real side of coaching moms through transformation
- Direct interested leads to our application and DMs so our team can enroll them
We'll help with content ideas, assets, and strategy — you just need to show up and be real.
Compensation
This is a full-time, performance-driven role.
- On-target earnings (OTE): $4,000–$6,000+ USD/month once ramped
- Remote, flexible schedule, no cold calling or hard closing
- Additional upside when you bring in your own clients through your content
We'll walk through the full structure, ramp plan, and growth path during the interview.
There's a clear path into Head Coach / Leadership for the right person. That means higher earnings from overrides and leadership pay — not from stacking 100 clients on your roster.
You're a Fit If…
- You have 2+ years of fitness & nutrition coaching experience (online, in-person, or hybrid)
- You have cultural competency working with clients from collectivist family structures — you understand the dynamics around food, guilt, obligation, and family expectations
- You understand what it means to coach a mom — not just her macros, but her mental load, her identity shift, and the guilt she carries for prioritizing herself
- You're willing to be visible: post your own training, your food, your client wins. No hiding behind a logo.
- You want to be measured on outcomes — client results, retention, and the demand you create through your content
- You're excited about earning $4–6k/month coaching from home — and you believe you should earn more when you help grow the business
- You don't need to be managed. You show up, you hit deadlines, you sharpen your craft.
- You want to make an impact on the next generation by helping a mom take her power back
Nice to Have
- Experience coaching women postpartum or through different seasons of motherhood
- Experience coaching clients from Filipino or other tight-knit family cultures
- Familiarity with culturally specific nutrition (meal planning around traditional dishes, not just "clean eating")
- Any experience creating fitness content (even if it's just your personal IG)
Requirements
- Coaching experience in training, nutrition, or both
- Comfortable on camera (stories, reels, Zoom calls)
- Reliable Wi-Fi and a quiet space for coaching calls
- Available for calls during standard US business hours
How to Apply
Submit through Indeed with:
- A short intro — who you are and your current coaching setup
- 3–5 sentences on why you're drawn to coaching moms who are navigating cultural and family expectations alongside their health goals
- One client transformation you're proud of (what changed and how)
- Your IG handle (mandatory) and a sentence about your current content habits
- Your current client load and whether you're working another job
Our team will review applications, run a short screening call, and invite top candidates to a group interview. From there, selected coaches will enter a paid 30-day trial with a small roster and clear onboarding to prove fit.
One more thing: If you're looking for a job where you clock in, do the minimum, and collect a check — this isn't it. If you want to build something real, coach women through actual transformation, and grow alongside a brand that's just getting started — we want to hear from you.
Job Type: Full-time
Pay: $4,000.00 - $6,000.00 per month
Benefits:
- Flexible schedule
Experience:
- Fitness/nutrition coaching : 1 year (Required)
License/Certification:
- Certified Personal Trainer (Required)
- Certified Nutrition Specialist (Required)
Work Location: Remote
