Performance Marketing Manager (Arabic Speaking)

<p>With <strong>50 gyms</strong> set to be open across the GCC by the end of 2025, GymNation is seeking a world-class <strong>Paid Media / Performance & Digital Marketing Manager</strong> to shape our <strong>Paid Media and Performance Marketing</strong> strategy and play a pivotal role in making the region a fitter, healthier, and happier place.</p><p><br></p><p>This is a <strong>key position role</strong> within our head office team, responsible for developing, managing, and executing performance marketing campaigns across all major digital platforms. You’ll be tasked with driving traffic, generating high-quality leads, and maximising conversions through <strong>data-driven, innovative, and results-focused marketing initiatives</strong>.</p><p><br></p><p>We’re growing fast — and so will your career. As we expand further across the region and beyond, this role offers <strong>exceptional potential for progression</strong> and the chance to make a tangible impact on a rapidly scaling, market-leading fitness brand.</p><p><br></p><p><strong>KEY RESPONSIBILITIES: </strong></p><p><br></p><p><strong>Campaign Management:</strong></p><ul><li>Plan, execute, and optimise English & Arabic lead generation and brand awareness campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, Twitter, and Google platforms.</li><li>Work with our internal content teams to create engaging and relevant ads to maximise ROI and achieve performance marketing goals.</li><li>Monitor and manage advertising budgets, ensuring efficient spending allocation across campaigns.</li><li>Ongoing A/B testing of ad creatives and landing pages to optimise campaign performance.</li></ul><p><br></p><p><strong>Performance Monitoring & Reporting:</strong></p><ul><li>Continuously track and analyse campaign performance, ensuring key KPIs are met, including but not limited to cost per lead (CPL), click-through rate (CTR), ROAS, and conversion rate.</li><li>Provide detailed reports to identify opportunities, issues, and actionable insights for growth.</li><li>Ongoing monitoring and reporting on competitors' ads and wider ad trends within the industry and beyond.</li></ul><p><br></p><p><strong>Integration & Automation:</strong></p><ul><li>Utilise tools like Zapier to streamline marketing workflows and ensure seamless lead management integration with our CRM systems.</li><li>Build/maintain real-time performance dashboards to monitor campaign results, identify trends, and support fast, data-driven decision-making.</li></ul><p><br></p><p><strong>Collaboration & Strategy:</strong></p><ul><li>Work closely with the broader marketing team to align campaigns with company objectives, planned marketing campaigns, and content and event strategies.</li><li>Ensure all content, messaging, and creatives align with GymNation’s brand guidelines.</li></ul><p><br></p><p><strong>Innovation & Trends:</strong></p><ul><li>Stay updated with the latest trends, tools, and best practices in digital and performance marketing.</li><li>Identify and leverage relevant 3rd-party and affiliate network marketing platforms as well as other new and emerging platforms as needed.</li></ul><p><br></p><p><strong>QUALIFICATIONS & SKILLS</strong></p><p><br></p><p><strong>Experience:</strong></p><ul><li>Proven experience in managing high-volume/high-spend lead and performance marketing campaigns across all key digital platforms in both Arabic and English.</li><li>Prior experience working with tools like Zapier for marketing automation and integration.</li></ul><p><br></p><p><strong>Skills:</strong></p><ul><li>High attention to detail with strong organisational and budget management abilities.</li><li>Proficiency in campaign analytics, reporting, and optimisation.</li></ul><p><br></p><p><strong>Language:</strong></p><ul><li>Fluency in Arabic and English (spoken and written) is essential.</li></ul><p><br></p><p><strong>Mindset:</strong></p><ul><li>An absolute self-starter who is determined to be the best at what they do.</li><li>Proactive, data-driven, and performance-focused with a passion for continuous improvement.</li><li>Strong collaboration skills to work effectively across teams.</li></ul><p><br></p><p><strong>Why GymNation?</strong></p><ul><li>Certified as a Great Place to Work™ in 2025, from the results of an all GymNation staff survey.</li><li>You will get the creative freedom and space to put your ideas into practice.</li><li>We offer an unmatched platform for Learning and Development - Courses, seminars, and workshops... however you want to grow, we will provide you with the opportunities to learn and expand your skill set.</li><li>Opportunity to be part of The Middle East's fastest-growing fitness company - We are changing the game, and we want you to jump on board!</li><li>We work hard... and play hard! Not many offices have a pool table, dartboard, and a PlayStation 5 in them. GymNation does! From unmatched team parties to office workouts, there aren't many companies that do it like GymNation.</li></ul><p><br></p><p>If this sounds like a perfect role for you, or someone you know, then what are you waiting for?! Please apply, and our HR team will be in touch with shortlisted candidates.</p><p><br></p><p>We look forward to hearing from you</p><p><br></p><p>Thanks</p>

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