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Principal Product Marketing Manager, Energy & Utilities, Industry Marketing
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product and use case strategy for the E&U industries, and across technical domains - from Analytics and AI to Security and Developer Tools. Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps customers transform their businesses leveraging the broadest and deepest portfolio of cloud services and solutions for industry customers.
We're looking for a unique blend of technologist and business strategist - someone who can dive deep into technical architecture while crafting industry-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business.
If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.
Key job responsibilities
• Partner with product management and GTM teams to develop E&U portfolio-level strategy documents and guide AWS service prioritization.
• Create and own E&U positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources - including direct customer feedback - to identify product opportunities and shape E&U portfolio strategy.
• Lead E&U product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, E&U industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with E&U technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.
• Work at both the strategic and tactical level of champion bold and creative ideas.
• Ability to travel both domestically and internationally to meet with customers and internal stakeholders (10-15% annually).
About the team
AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud & AI provider for each industry. We aspire to make AWS the best cloud for media & entertainment, games, and sports customers. We engage an ever-expanding universe of developers, business leaders, and technology buyers to help them understand how the cloud & AI can help achieve groundbreaking transformations and 'firsts' for their industry. And, we seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads.
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance
Our team puts a high value on work-life balance. It isn't about how many hours you spend at home or at work; it's about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent
- 6+ years of direct experience working with Energy and Utilties customers on cloud technology adoption
- 4+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
- Demonstrated experience creating technical content and delivering technical presentations to diverse audiences
PREFERRED QUALIFICATIONS
- Experience developing go-to-market strategies for technical products
- Track record of creating compelling technical demonstrations and reference architectures
- Data analysis skills with ability to synthesize insights from multiple sources
- MBA degree
- Experience presenting to executive-level audiences and industry analysts
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
USA, NY, New York - 161,900.00 - 218,600.00 USD annually
USA, TX, Houston - 147,200.00 - 198,700.00 USD annually
USA, VA, Arlington - 147,200.00 - 198,700.00 USD annually
USA, WA, Seattle - 147,200.00 - 198,700.00 USD annually
