Senior Manager, Content Marketing

This a Full Remote job, the offer is available from: Canada

At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.

As Senior Manager, Content Marketing you’ll lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.

You’ll develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education.

You’ll partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.

Here's how you'll make an impact:
  • Content Strategy & Execution
  • Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.
  • Create and oversee high-quality content across web, blog, email, social, and in-product channels that builds awareness and drives adoption.
  • Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
  • Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.
  • Cross-Functional Collaboration
  • Partner with Product Marketing to translate product value into compelling stories and educational resources.
  • Work with Lifecycle and Product teams to create personalized, journey-based content that nurtures activation, conversion, and retention.
  • Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats.
  • Measurement & Optimization
  • Track and analyze content performance to understand impact on awareness, engagement, and conversion.
  • Continuously test and refine messaging, topics, and formats based on data and audience insights.
  • Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone.

  • You'll thrive here if you have:
  • Have 7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company.
  • Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful.
  • Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction.
  • Understand how content connects across the funnel—from awareness to activation to advocacy.
  • Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus.
  • Have empathy for small business owners and a passion for helping them succeed
  • At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!

    Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com. We will work with you to meet your needs.


    Please note that we use AI-assisted note-taking in interviews for transcription purposes only. This helps ensure interviewers can remain fully present and engaged throughout the discussion.

    This advertised posting is a current vacancy.

    This offer from "Wave HQ" has been enriched by Jobgether.com and got a 72% flex score.
    Back to blog

    Common Interview Questions And Answers

    1. HOW DO YOU PLAN YOUR DAY?

    This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

    2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

    When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

    3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

    Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

    4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

    With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

    5. HOW DO YOU PROCESS INFORMATION?

    Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

    6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

    Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

    7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

    Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

    8. HOW TO PRIORITIZE WORK?

    The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

    9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

    Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

    10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

    This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...